Purity

Created for an exclusive clientele, the renovated space in Jumeirah is eclectic and reflects the design proposals that underscore the enduring collaboration between Purity Dubai and Boffi|DePadova.

Boffi|DePadova and Purity Dubai, both key players in the world of interiors, formally announce the opening of the new Boffi|DePadova Studio in Jumeirah. It is a fluid progression between indoor and outdoor elements that details the internationally recognised storyline that sees a dialogue between the Boffi architectural systems and the innovative ADL partition systems, the iconic furniture from De Padova and the essential minimalism of MA/U Studio together with the Japanese-inspired collection from Time & Style ēdition.

Shades, unusual textures and geometries ranging from clean lines to sinuous curves are present via the exclusive materials and colors that add emphasis to the product: MDi by Inalco and smoked oak on the Salinas kitchen by Patricia Urquiola; the Square 16 leather sofa in the neutral Scirocco Siena shade; the delicate rice paper on the Bombori lamp from the Time & Style ēdition collection. Made in Italy design is also communicated in stylistic figures such as the outdoor Yak seating, a versatile and contemporary sofa and armchair that look to far-off lands and material contrasts.

This is a space for fans of creativity mixed with product functionality, material details and visual combinations that follow in the steps of the previous Boffi Studio showroom opened back in 2017 in the Dubai Design District, the first one to recount the story of Boffi in the Middle East.

“We are thrilled to strengthen once again our collaboration with Purity”, declares Roberto Gavazzi, CEO Boffi|DePadova.  “We share the same point of view on the offer of exclusive bespoke and high-end proposals. Presenting the new solutions and company’s strategy in this stunning new ambiance, after these two tough years, means that we are ready to start again stronger than ever to consolidate the business in the EMEA area. Purity is, in fact, able to enhance our presence and design in most effective way.”